The Indian innerwear industry has grown tremendously over the past two decades, with vests playing a central role in men’s daily wear. Once seen as just a basic undergarment, vests are now a fashion and comfort essential that combines style, durability, and affordability. From the early days of simple cotton vests to today’s range of stylish, breathable, and performance-oriented designs, the market is now dominated by several iconic brands.
Golden Hosiery, Lux, and Van Heusen have been pioneers in reshaping the perception of men’s innerwear. Golden Hosiery, which started in 2005, not only supplies in bulk for exports and wholesale but also distributes premium brands like Lux and Van Heusen globally. Their extensive product line includes women’s apparel, branded men’s wear, t-shirts, pants, shirts, underwear, and more. With years of expertise in the fashion industry, Golden Hosiery identified the rising demand for clothing that balances style, comfort, and affordability—a demand that vests fulfill perfectly.
Lets explore the Top 10 Vest Brands in India, their history, price ranges, quality benchmarks, and what makes them a household name.
Lux Cozi is perhaps the most recognized vest brand in India. Known for its affordable pricing, wide reach, and consistent quality, Lux Cozi has become synonymous with men’s vests. With aggressive marketing campaigns featuring Bollywood stars, Lux has built a strong connection with customers across urban and rural India.
Rupa Frontline is one of the largest competitors to Lux in the vest segment. Its vests are known for their comfort and affordability, making them a preferred choice for middle-class households. Rupa also offers a variety of vest designs, including sleeveless, half-sleeve, and gym vests.
Dollar Industries has carved a niche in the vest market with its stylish and comfortable range of innerwear. The Dollar Bigboss brand, endorsed by Bollywood superstar Akshay Kumar, has become highly popular among the youth.
Jockey is one of the premium vest brands in India, popular among middle and upper-middle-class consumers. Its products are slightly higher priced compared to local brands but are valued for their comfort, long-lasting fabric, and modern fit.
A brand brought to India by Golden Hosiery exports and wholesale distribution, Van Heusen offers premium vests that appeal to fashion-conscious men. Known for their sleek design, soft touch, and comfort, Van Heusen vests are gaining traction in the Indian market.
Golden Hosiery, since its inception in 2005, has built a strong base in India’s apparel exports and wholesale clothing supply. Apart from distributing Lux and Van Heusen, it has developed its own premium range of vests, which focus on balancing affordability with luxury appeal.
Amul Macho gained instant popularity with its bold and quirky marketing campaigns. Over the years, the brand has focused on delivering durable and stylish vests for young men.
Dixcy Scott is another leading vest brand that combines affordability with everyday comfort. Known for its catchy campaigns and celebrity ambassadors, Dixcy Scott has successfully captured a large share of the vest market.
Hanes is a globally renowned innerwear brand that has a premium image in India. While it caters more to urban buyers, its vests are popular for their soft, high-quality cotton and modern fits.
Chromozome is a rising brand in the Indian innerwear segment that focuses on stylish and trendy designs. Targeting young professionals and college students, Chromozome offers a fashionable range of vests and innerwear.
| Brand | Price Range (₹) | Key Features | Popularity Reason |
|---|---|---|---|
| Lux Cozi | 100 – 300 | Soft cotton, durable, breathable | Affordable & wide reach |
| Rupa Frontline | 90 – 250 | Stretchable cotton, moisture absorption | Rural & urban appeal |
| Dollar Bigboss | 120 – 300 | Stylish cuts, durable stitching | Celebrity endorsement, youth brand |
| Jockey | 250 – 600 | Premium cotton, modern fit | Premium quality, global brand |
| Van Heusen | 250 – 700 | Soft fabric, fashionable fits | Stylish & premium innerwear |
| Golden Hosiery | 200 – 500 | Export quality fabric, global supply | Affordable premium wear |
| Amul Macho | 120 – 300 | Ribbed elastic, breathable cotton | Bold advertising, durable design |
| Dixcy Scott | 100 – 250 | Ribbed cotton, simple design | Rural & semi-urban focus |
| Hanes | 250 – 650 | Soft seams, stretch cotton | International premium brand |
| Chromozome | 150 – 350 | Slim fit, stylish design | Youth-focused, trendy packaging |
The Indian vest market is one of the fastest-growing segments of the innerwear industry, driven by rising disposable income, urbanization, and the demand for both style and comfort. From affordable brands like Lux, Rupa, and Dixcy Scott to premium names like Jockey, Van Heusen, and Hanes, the diversity in the market ensures that there is something for every consumer.
Golden Hosiery has played a vital role since 2005 in shaping this industry by not just exporting and wholesaling premium brands like Lux and Van Heusen but also offering its own line of affordable premium vests that cater to both domestic and international markets. With the perfect mix of style, comfort, and affordability, these brands ensure that vests remain more than just an undergarment—they are a style statement.
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